Friday, August 28, 2009

Going through my archive I came across this.....


I took these images over three years ago. I was much more aesthetic based, not really knowing why I was making an image in the way I was but knew that I had a fascination with how the fashion industry uses visual codes to create an envy in the viewer. An envy that makes them go out and buy the expensive item or an envy that can never be fulfilled as the price is out of reach. I juxtaposed the image with a title that described the item, its price and something terrible that had happened to the model or someone I knew. The idea was that an envious body image doesn't cure the damage. It is interesting looking back and seeing how my work has changed.